I understand that it is iconic, and it has been the same forever, but I have a number of reasons to dislike it. First and foremost, I hate that stupid spout. It is metal and salty, and it gets under my fingernail, both creating a wound, and adding salt to it. It's a tiny torture device. I realize that's not a Gestalt principle or an aesthetic thing, but it is a practical thing. I also don't care for the overall boredom of the packaging. The color choices bore me. I know salt just isn't an interesting product in and of itself, however, navy blue and a little white girl in a tiny yellow dress in the rain is a little dated.
My example of bad design is the Help Medicine Company line of products.
The colors are fun, they are straightforward and streamlined, and their exact purpose is clearly stated. I don't need to peruse the medicine aisle to find something I need when I am sick and miserable and want to spend as little time as possible in the store looking for something to make me feel better, and they travel easily. They are everything I want when it comes to medicinal remedies.
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