Group Project

Our group decided to make over Jordan's dad's company, The Marble Factory. I was in charge of logo design, and this is what I came up with.

I then came up with an identity package to go along with it. I decided a cleaner, more streamlined look while still maintaining a lot of the old identity would work best.

I wanted to keep the logo one color for legibility purposes and for a sharp use of contrast, with a bold typeface to offer stability and a sense of command, which I feel will lend towards it's straightforward business practices. I enclosed the entire logo in a rounded rectangle so that it felt contained, offering closure to those who see it, which allows for a feeling of safety from the company. They will make sure the job is complete and contained. I wanted to communicate that in a simple, streamlined logo.